Many of us have tried different home based businesses; MLM’s, Direct Sales, Network Marketing, whatever you want to call it, with no success to show for hours of pitching but damage to our relationships with the friends & family we’ve pitched to. Frustrated, we vow to never get duped into another “scheme” again. Here’s the truth about most home based MLM’s and Network Marketing Opportunities: they have too many variables for failure.Variable for Failure #1 – The “Warm” Market: Most home based businesses tell you to start out by writing a list of 100 people you know. Then you are told to pitch your product or opportunity to these people. There is a HUGE problem with this. These people already know you! They know you’re broker than a pyromaniac on the 4th of July! They are never going to join you in a business until you can prove to them that you are successful. If you want to have a successful home based business, you need to find a system that will teach you how to attract people to your opportunity that are already looking for it!Variable for Failure #2 – The “Presentation” Meeting/Party: Attempting to draw people to your product, service, or opportunity through small meetings and parties is flat-out a waste of time. You need to use a vehicle that places your business right under the nose of people who are already looking for it. Millions of people are using the Internet everyday to search for the products and services they desire. Your business needs to be online, on the front page of Google!Variable for Failure #3 – Lack of Automation: Robert Kiyosaki said, “The only difference between a rich person and a poor person is how they use their time.” He also said, “The poor and middle class work for money. The rich have money work for them.” Many home based business owners get burnt out because they lack systems that automate many redundant tasks. They don’t have an automated system for drawing new, targeted prospects to their business. They don’t have an automated system for presenting their product to their prospects. They don’t have an automated system for signing up new members or customers. And they don’t have an automated system for training new team members. As a result, they never gain the time freedom they truly desire. Automation is the key to freeing up time. The most successful home based business owners are those who have systems at work in their business. They have systems for pitching their products, closing their sales and placing orders. These systems allow successful business owners to make money while they are taking a shower, getting their teeth cleaned or seeing a movie! Now that’s the way to do business!Variable for Failure #4 – YOU: Let’s face it, you are not the best sales person. You’re not even sure you understand what owning your business is all about. Many home based business opportunities get you to sign up, promising that your sponsor will teach you everything you need to know to make big bucks. What if your sponsor drops off the face of the Earth a couple weeks after you join? Then what do you do? When considering your next home based business opportunity, find a way to see what their training is like. If the company has an option to fully refund your start-up kit within 30 or 60 days, you may want to consider joining and take a good look at their training materials. If you don’t like what you see, get your money back! A cutting-edge company will have several different forms of training: live calls, recorded calls, video tutorials, webinars and live events. The best home based business opportunities will equip you to never having to rely on a sponsor again.
Information Product Creation: Never Compete on Price Because There Is Only One You
Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.
Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.
You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.
Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.
Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.
Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.
You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.
Give Your Home Based Business A Boost – With a Strategic Business Alliance
A hot trend in the home based business world right now is the forming of strategic alliances. Strategic alliances between home based business owners are generally not between competing home based businesses, but between businesses that offer similar products and services. The strategic alliances can be either short term or long term, depending on the need and desire for it to continue. If your home based business could use a boost, and whose couldn’t, right, you might want to consider forming a strategic alliance–or two. The advantages are many, and some of them just might surprise you.For instance, forming a strategic alliance with a home based business that offers a similar but broader range of products and services than your own would allow you to offer your home based business customers more products and services. This way, you’d spend less time and money developing your own. Most home based business strategic alliances work out a commission plan that can make this extremely beneficial to both home based businesses involved.Another way a strategic alliance can benefit your home based business it that you instantly have a greater number of sales people selling your products and services. This means you have to hire fewer sales people for your own home based business. Hiring fewer employees saves you a great deal of money–and time.A home based business strategic alliance also allows you to compete at a higher level than you could by yourself. You can reach a larger target market through a home based business strategic alliance, while also increasing your existing customer base. This gives you the advantage of being able to compete with larger home based businesses and conventional companies without having to increase your overhead, since most strategic alliances work strictly on a commission basis.Your home based business will also benefit from a strategic alliance in offering you an increased number of knowledgeable, skilled people working on a project. You’ll gain experience and knowledge from being with other home based business employees that you can easily put to use for your own home based business. Also, not having to pay these employees saves you a great deal of money that you can put to use growing your home based business and expanding it much sooner than you would be able to otherwise.Also, your home based business advertising and marketing budget is increased substantially through a strategic alliance. That’s because you combine your marketing and advertising costs in a home based business strategic alliance. An added benefit to this is that you can reach twice, and sometimes more, the number of people on the same marketing and advertising budget. Since you are increasing a much larger target audience for your home based business products and services, you could hardly help but increase your sales as well.One of the most important advantages a strategic alliance can have for your home based business is that it will make it possible to expand your business a lot more quickly. And not just because of the increased customer base and sales force. The money you save, and make, can be used to grow your home based business into new markets. You may also want to develop some new products and services as well. This can only be good for the future of your home based business and for the business you’ve formed your strategic alliance with too.Improved customer service is another benefit of a home based business strategic alliance. You work hard to meet your home based business customers’ needs and to solve any problems that may come up. But when you’re on your own, this can be very hard to do quickly because you have so much to do. And customers don’t like to wait. The strategic alliance gives you access to a larger number of customer service people who already know your products and services and who can be of immediate help. And of course you know that customer service should always be the number one priority of a home based business owner–because happy customers are loyal customers!Charles Fuchshttp://www.charlesfuchs.comhttp://charlesfuchs.blogspot.comI grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.