There are many things that go into a successful, profitable home based business but there are 2 specific parts that no profitable home business can go without. In this article I’m going to talk about these 2 parts and why they are so vital to your success in the home based business industry.So what are the two most important parts of a profitable home based business? Lead generation and conversion. Let’s talk about them…Lead Generation – This is the lifeblood of any home business, yet it is one of the biggest struggles for home business owners. If you don’t have new fresh prospects to talk to everyday, you are not going to be making sales. Now, there are many ways to generate leads both online and offline, and it’s best to pick a few and layer them on over time.With this in mind, it’s important to have some sort of proven, tested marketing system in place. A proven marketing system is simply a marketing system that you can plug into and has been proven over time to work. This is the driving force behind any profitable home based business.Conversion – This is also vital to a successful home business. You can have a proven marketing system that generates endless leads for you, but you don’t have a website or presentation to turn those leads into sales, you are not going to be profitable. Whether or not you choose to do the presentations yourself or are part of an opportunity that provides one for you, it has to convert.If you are in a home business opportunity that doesn’t provide you with a proven marketing system or a proven sales funnel with websites and or presentations that convert, you might want to consider looking at another opportunity or seeking help with these two things.Like I said earlier, there is a lot that goes into being successful in this industry, but these two parts are by far the most important aspects of a profitable home based business.